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DaimlerChrysler
(DaimlerBenz AG & Chrysler Corporation)
In terms of public relations, the tradition of a company is one of the most important resources for the image of a brand. When group and company structures change, tradition represents a constant and reliable value.
1998 saw the merger of two companies with a great tradition which had been leading players in and had left their mark on the automobile industry of the era, Daimler-Benz AG and the Chrysler Corporation. These successful traditions are amongst the most valuable and inviolable possessions of DaimlerChrysler. They bear witness to an easily identifiable company culture and require intensive nurturing to generate public understanding and make the group emotionally accessible.
DaimlerChrysler is unique within the automobile industry. Its range of products extends from small cars and sports cars all the way to luxury limousines, taking in adaptable small transport vehicles, classic heavy lorries and comfortable motor coaches along the way. DaimlerChrysler’s car brands include Maybach, Mercedes-Benz, Chrysler, Jeep®, Dodge and smart. Mercedes-Benz, Freightliner, Sterling, Western Star, Setra and Mitsubishi Fuso are just some of the company’s range of commercial vehicles. DaimlerChrysler Financial Services offers finance and other vehicle related services.
DaimlerChrysler’s strategy has four main pillars: global presence, excellent products, leading brands and leadership in innovation and technology. DaimlerChrysler has a global workforce and an international shareholder bases. In the business year 2004, DaimlerChrysler had 384,723 employees and achieved a turnover of 142.1 billion euro.  more
DaimlerChrysler at
a glance
Shareholder structure
DaimlerChrysler is owned by European, American and other international investors. There are about one billion shares in circulation.
Worldwide financial markets
The DaimlerChrysler share (DCX) is traded on all the world’s major stock exchanges, including Frankfurt/Germany, New York/USA and Tokyo/Japan.
Headquarters
Stuttgart, Germany and Auburn Hills, Michigan/USA
CEO
Dr. Dieter Zetsche, Germany
Market capitalisation
Approx. EUR 43.69 billion. (March 2006)
Turnover
Business year 2004: EUR 142.1 billion.
Investments
For the planning period 2005-2007, the company’s target investment spending is 38 billion euro.
Vehicle sales
Business year 2004:
4,006,700 car units;
712,200 commercial vehicle units
Employees
384,723 at the end of 2004
Production locations
More than 100 production locations worldwide
Brands
Maybach, Mercedes-Benz, Chrysler, Jeep®, Dodge, smart, Freightliner, Sterling, Western Star, Setra, Mitsubishi Fuso and others
Sales structure
More than 13,000 distribution points in more than 200 countries
Business language
English
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